ELECTROLUXÂ
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BIG BROTHERÂ
BRASIL 2024
Big Brother is a reality show that has arrived in many countries, but it is here to stay in Brazil. With over 20 editions, it is the most-watched program on open TV.
We follow many people's lives and mobilize as a nation to start discussing about cultural behaviors rooted in our society.
Over these years, the brands that were present not only created a deeper relationship with Brazilians but also moved the marketing needle significantly.
Here, I share the results of the madness of leading a team of 10 creatives and real-time content producers who worked day and night.