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ELECTROLUX 
+
BIG BROTHER 
BRASIL 2024



Big Brother is a reality show that has arrived in many countries, but it is here to stay in Brazil. With over 20 editions, it is the most-watched program on open TV.  We follow many people's lives and mobilize as a nation to start discussing about cultural behaviors rooted in our society. Over these years, the brands that were present not only created a deeper relationship with Brazilians but also moved the marketing needle significantly. 

Here, I share the results of leading a team of 10 creatives and real-time content producers who worked day and night.








 TOP RESPONDING






 TOP CONTENTS
(click to watch)


Who are you in the leader's party?


Electrolux + the consumer day.


Call me whatever you want...

When you and your Air Fryer share the same neuron.


I want to eliminate water waste.


Leader of the week test.

Discount coupons for e-commerce


Is it Electrolux you want?


When you have breakfast in a full Electrolux kitchen.




 TAKEOVER INFLUENCERS
(click to watch)



Refrigerator at BBB: protagonist of the edition.

Oven at BBB: the gossiper.




 RESULTS








THANKS FOR WATCHING