Mademsa's family arrived
Stay in the loop with Chile's largest family.The objective was to reposition Mademsa (Electrolux Group) as the most comprehensive brand of home appliances in Chile.
To achieve this, we launched a significant campaign.
Teaming up with one of Chile's biggest celebrities, we kicked off with a teaser that captivated the whole country.
Which generated a wave of speculation in the media!
(click to read the article)
The excitement continued to build as we neared the video launch, featuring the campaign's official song.